An SEO strategy, or Search Engine Optimization, is a set of techniques and actions applied to a website with the goal of improving its visibility and ranking in the organic search results of search engines like Google.

The main objective of an SEO strategy is to increase the quantity and quality of organic traffic a website receives, which means attracting visitors naturally without paying for ads. This is achieved by optimizing various technical and content aspects of the website to make it deemed relevant and high-quality by search engines.

With Facebook Ads, you can create personalized and targeted ads to reach specific audiences. The platform allows you to define demographic parameters, interests, behaviors, and geographic locations to target your ads to the right people. Additionally, you can set advertising goals such as increasing brand awareness, driving traffic to your website, generating leads, or boosting sales.

Email marketing is a powerful strategy that allows you to communicate directly with your audience, promote your products or services, generate leads, foster customer loyalty, and obtain metrics to improve your campaigns. It is an effective tool to drive the growth and success of your online business.

The advantage of using Google Ads is that it allows you to reach a specific and highly targeted audience, as you can define keywords, geographic location, language, and other criteria to display your ads. You can also set a daily budget and pay only for the clicks received (pay-per-click), giving you greater control over your advertising expenses.